Year:
2026
Project Type:
Brand Collaboration
First-time collaboration for Coachella merchandise, with BELLA + CANVAS serving as the official blank apparel sponsor for the festival.
Designed graphic elements (pictured below) for the “Then & Now” activation, creating a series of miniature add-on graphics that allowed festival attendees to customize vintage Coachella merchandise in real time. Also developed the staff T-shirt graphics, extending the visual language of the experience across both customer-facing and internal apparel for BELLA+CANVAS.
Project Type:
Brand Collaboration
Also led the art direction for the internal merchandise photoshoot (below), shaping the visual identity and storytelling around the collection. This project marked a key moment in establishing a new creative partnership at scale.